The politician pulled his laptop towards him, opened the lid and did a search on Google. It was a weekly routine of his to Google his name and check that nothing untoward was there. He looked down to list of results, all looked fine until he got half way down. An article describing a quashed rape charge was right there. He had seen this article before but it was on page four of the results where no one was likely to find it, but now it was on page one, right in the centre of his online reputation. More worryingly the article had displaced another article describing his various charity contributions.

"Shit !" he thought as he dialled his web designer to see what had happened.

"Hi" said the web designer "whats up ?" he enquired, hoping it wasn't anything that would pull him away from his video game.

"That article is back on the first page !" said the politician "Weren't you supposed to have pushed it down with rear links !".

"You mean 'back links' !" corrected the web designer "and yes, I did push it down with many links from other sites. I'll look into it"

"OK, I await your call" said the politician authoritatively.

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